It’s time for a new opening in Galleria Cavour: Barbour’s, a renowned brand which was seeking expansion.
The new store is characterized by a contemporary concept, inspired by the British style of the brand: nature as an indispensable element, and the “green Barbour” colour tone as the fil-rouge between the space and the collections, with each corner dedicated to a product “family”.
Babour’s mood perfectly fits in with the philosophy of Galleria Cavour Green, a project born in 2015 which aims at connecting the excellences in fashion, food and design. No wonder this project has been attracting a great deal of attention which lately led to many new and important openings.
For the WP group (Barbour’s distributor in Italy) the opening in Bologna marks, together with the contextual openings in Milan and Brescia, the prosecution of their retail development strategy.
All the boutiques have ample windows which make natural light flow in, enhancing the sophisticated warm tones chosen for the in-store furniture, and the authentic parquet makes the environment even more intimate and relaxing. The recent collaborations with designers such as Alice Temperley, Paul Smith, Tokihito Yoshida and Norton&Sons have contributed to make Barbour’s history and style even more unique and obviously to attract the attention of a very fashion-savvy kind of public.